Today we begun to storyboard our music video idea. Due to making the storyboard video for our pitch, we have a very strong idea of what will happen in each section, and what we actually want to happen in the video, thus making it a lot easier and quicker to produce this storyboard. While fleshing out the storyboard, we played the music at the same time, so we can get the timings correct, as the beat in a dance genre video is very vital.
Here is our storyboards:
Sunday, 3 November 2013
Journal #3 // pitch
We pitched everything we have done so far for Scott Garcia. We discussed the appearance, song choice, our idea for the music video, record label and lots more in order to received feedback from the class and teacher, and to evaluate whether we are doing the right thing, and any changes that need to be made before we progress any further.
After the pitch, we asked the class their opinions on what we have achieved so far. We received good feedback from everyone, with some minor adjustments. Below are what they said about our pitch.
After the pitch, we asked the class their opinions on what we have achieved so far. We received good feedback from everyone, with some minor adjustments. Below are what they said about our pitch.
Survey responses
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| Click to enlarge |
These answers show that those who answered were in our target audience, as we feared that if they weren't we wouldn't be able to include their responses. It is important to note that, as a surprise to us, the responses showed that appearance is important for an artist, so I have decided to look a little more into my digipak and see how I can make this work for me. Dance music was the most popular genre along with pop, which is a very pleasing result.
To the left shows how the audience reacted to the name "Scott Garcia". The responses were positive, saying how the liked the name and it fitted well with the dance genre. This is good news to us, and we had some difficulty selecting the artists name, and opted to us a random name generator due to the fact that we just couldn't decide, and by the audience responding in a positive way is a huge sigh of relief.
We also asked people to respond to our brief for our artist. Again, we received positive feedback, with someone saying "he sounds like someone I would listen to" and "fits the dance genre" and various other good comments on our brief.
Here we asked peoples opinion of the look we have chosen for Scott Garcia. We were very pleased with the responses, as we wanted Scott Garcia too come across as smart but have a sense of mystery behind him. One person said "Looks very sophisticated and mysterious" which is exactly what we wanted. Also, someone said "Nice but wouldn't associate it with dance genre" which we took into consideration, but have dismissed as everyone else has agreed.
Finally, we asked the audiences response on the song choice "Warrior's Dance by The Prodigy". The responses were again positive, some saying "good choice", "catchy", "such a tune" and various other praising comments. We thought people would like this song choice as much as we do, and glad that our assumption was correct.
To summarise, as you can see the audience have reacted in a very positive way. This shows that we are most certainly on the right pathway, and that our ideas for our artist work with the genre we have selected. With that comment on the appearance not working with the dance genre, we already decided that we wanted to break the mould of the dance genre, and offer the public something new and not conventional, so we have justified why we won't be taking their comment into account.
Journal #2 // front and back cover
We also decided to get some shots of the rabbit mask to use for the competition. The competition will feature inside the digipak, giving the buyers a chance to win the rabbit head mask used in Scott Garcia's video. The use of this is to engage the audience, and giving them more of a reason to purchase this album, as they need to get the unique code within to enter online.
Audience survey
We decided to conduct audience research on our artist before continuing further. We sat down as a group, and planned what questions we would like, prioritising which would get the best possible answers. Above shows the types of questions we asked.
Logo selection
The image above shows the logos we liked for our artist Scott Garcia. Our goal was to find a logo that is simplistic, with a slight dance edge as we looked into other artists and they had a similar goal to this.
The first logo seemed far too simplistic, and didn't have the edge we wanted, and by receiving no votes from our audience, proved that we shouldn't use this logo. The same for the second logo also.
The one that received the most votes was the one we liked the best. We felt this emulated our goal the best, with the slightly weird styling of the 'A', and adding the red gave us that slight dance edge we wanted. The font itself is very simplistic and bold, which would definitely stand out on an album, and be easy to read and recognise.
As a group, we did like the fourth logo, it had that edge styling we wanted, but we thought it wasn't simplistic enough, and we thought the 'S' was too strange, and we felt that this would be harder to comprehend than the third logo, due to obscure lettering.
For the fifth logo, we said that this was our second favourite, if the third was too fail we would select this one. It had that simple design, with minimal but effective twists too the lettering making it stand out more, and far easier to read than the fourth one, which would be important when someone is buying it in a shop as they need to be able to recognise whose album it is.
Finally, the sixth logo received the second highest votes on the poll. I was surprised by this, as this was one of my least favourite logos. I felt it just didn't work with the image we are trying to create for Scott Garcia, and I just didn't like it.
Music video // ideas
Our group decided to make a video to assist us in describing our ideas for our music video, almost like a storyboard in a video format. The song choice "Warrior's Dance" plays in the background.
Description:
Our video will begin with our character with a rabbit head. He is walking through in a busy street with his boom box, places it down then begins to dancing. Dancing is his dream, and he just wants to be noticed, but as he starts, he attracts the wrong kind of attention Unaware of the disgust from the public because he is a rabbit, he just carries on dancing. He begins to notice that they are not impressed by him, and they start throwing things at him. The rabbit gets upset, so he runs away. He decides to be normal, he should get a job. He begins his job hunt, and comes across a suitable role. He goes to the interview, where he is turned away for being a rabbit - no rabbit signs are placed around the room. The rabbit has had enough of this discrimination and chucks the table over in the room, where the interviewer calls for security who chase him out the building. He is then running home again, the stress has became too much and he begins to cry. He stumbles across a leaflet advertising this new nightclub, which he wants to go to as everyone dances there. He arrives at the club, knowing he probably won't get in, so pushes his way into the club trying to hide his rabbit face. He feels great and in his element when he is in the club, as he is surrounded by dancing people. He soon forgets about his rabbit head, but others don't let this slide by. They start chanting and want him out, as they too don't like rabbits. He is oblivious too this, and continues his dancing. As he makes his way around the club, he finds a female rabbit head, the first he has seen in a long time, and they fall in love.
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