The pitch // video

The pitch // feedback

We received feedback on our pitch. The feedback was pretty positive, with people saying they like the logo, name, music video idea, genre and various other elements.

Things that need developing:

The main feedback we received about developing is the location of a club. We are going to film the outside of a club, then ask the drama department when they have free rooms, uses their lighting and make it look like a club scene. Also, people have said that they feel the target audience needs to be expanded up to 30 years old. We have took this into consideration, and have decided to do so as we realised they do still go clubbing and they would be hearing this type of music.

Overall, we were very impressed with the feedback we received, as it shows that we are on the correct track and shows that our idea is so far successful.

Production log // November

Above is what I intend to do throughout November 2013. Most of it concerns blogging, digipak and music video editing. I hope to have the second draft of my digipak done by the 18th, and start to plan the next music video shooting in an attempt to start filming the next part in December. 

Digipak poster

Here is my analysis of posters advertising the albums, featuring Rudimental - Home, David Guetta - Nothing But The Beat and Rihanna - Loud. Both Rudimental and David Guetta are of the same genre of our artist Scott Garcia, but for the third, Rihanna, I decided to look outside of the dance genre to get an idea of what others do for these posters, which may give my group a better idea on how to make our own when we come to do it.

Planning the first shooting

Since we will be filming on the 30th of October, Kate cleverly decided to create a mind map to use as a plan for the shoot. She included everything we need, which we can use as a check-list before we set off to film, and make sure we have everything we need to avoid a re-shooting. Below is the mind map.

Journal #6 // first shooting

We decided to utilise our free time, and begin to shoot our music video. We wanted to get the hardest part out of the way, which is filming up London, so we can focus our attention on other tasks and not worry about it any longer. Before we set off, we made sure we had our storyboarding sheets, all the necessary equipment and costumes as we don't want to have to re-shoot anything that involves going up London. We also had to make sure we knew which locations we had to go, and make sure it would be okay to film there.

We managed to film everything we needed to get, which is a success. On the other hand, we did experience some difficulties. We wanted a location with people around so we can get some reactions for out video, yet at times, since it is London, it became too busy and we had to wait for the crowd to go down otherwise they would walk in front of the camera and ruin the shot. After a while people did notice what was going on and avoided doing so. A good thing to come out of the busy crowds was that it gave us more reactions to film for our music videos, with some people even recording Kate dancing in the rabbit head, which we felt would be very good for a music video. We wanted to have real reactions from a genuine public, and did get permission from the shots we did film to use in our music video. We were very careful with the shots we did take, doing them multiple times as we really don't want to trek back to London for re-shoots.

Here are some exclusive music video shots from the day:

Journal #5 // outfit

In the dance genre, you tend to get very realistic narratives and themes. Taking this into consideration, we wanted our rabbit head character to be wearing a tracksuit. We want our character to be realistic (forgetting about the rabbit head) and have an urban edge to his appearance. Researching into other music videos, they tended to have characters donning tracksuits. Here is an example of what we would like the rabbit head guy to look like: