Audience profile

Mood board

We were asked to create a mood board that would communicate our artists style of genre easily. Firstly, we opted to use glitter as a border, as we felt this would make our mood board stand out and make it appear 'techno'. We also used various clubbing scenes, with laser lights coming out of all directions, as this is where this type of music is played, which would help the receiver make a connection between our mood board and the dance genre. The use of the cool/chilled colours of blues and silvers further gave our mood board a 'techno' feel and we felt these colours suited best for this style of genre, due to use perceiving it as chill/cool. The various words like "party", "dance", "digital", "clubbing", "DJ" and some others were placed to help the audience make a distinct to connection on what type of artist Scott Garcia is, and are also words that are commonly associated with the dance genre.

The main purpose of creating the mood board was to communicate our style of genre, what our music video style would be like and just show a little about Scott Garcia, which I feel we have achieved effectively. 

Green screen analysis // video

Planning green screen analysis

I found four different digipaks which I have considered to analysis

Michael Jackson

in my green screen analysis. They are:

•  Michael Jackson "This Is It",
• ,Rihanna "Talk That Talk" and
•  Rihanna "Loud"

Rihanna

Rihanna

The one I have decided to analysis for my analysis for the green screen task is Michael Jackson "This Is It". This is becdause I own this album and I feel I would be able to analysis it better than the others due to liking him more, and his digipak is quite different to other artists digipaks.

Genre Conventions

Digipak Analysis

Digipak analysis from Lucy Ford

David Guetta ft. Nicki Minaj // Turn Me On

At the start of the video, we see straight away that the video uses Goodwin's theory of music match with the visuals, as we see a CGI female robot miming along to the lyrics of the song. This could also been seen as an intertextual reference to Bjork's music video for "All if Full of Love" as they use a white skinned robot in both videos, and they both share distinct visual similarities.

Also, David Guetta features within this music video, which is uncommon for a dance genre music video. This approves of Goodwin's theory, as he stated that the artist features within the video, with close-ups which is true for this video of David Guetta's. David Guetta does not feature in all of his videos, with examples being "She Wolf" and "Titanium".

This video also complies with Goodwin's theory of the lyrics matching up with the visuals, due to the fact that Nicki Minaj says "Make me come alive, come on and turn me on" as he appears to be constructing her, and being this robot he is making her come alive. The use of this gives the song a better meaning due to it fitting closely with the narrative of the video.

This video can be seen as a performance, due to the fact that the singer, Nicki Minaj, is miming along to the lyrics. This supports Goodwin's theory, as he stated that music videos are performance based, narrative based or concept based, with this video being performance based. This can also be seen as a narrative based music video, as it is about a doctor who creates people, which is shown through the video of having him create Nicki Minaj's character and also the lyrics stating "Make me come alive, come on and turn me on".

To conclude, I believe this video works well with Goodwin's music video theory more so than other dance music videos, as this features the artist with close-ups within the video (this being uncommon for this genre), also having intertextual referencing to another artist. This video still managers to come across as a dance music video, due to the style of song, the unique narrative and CGI it uses and people are now aware of who David Guetta is, and what kind of music he produces.