We were asked to create a mood board that would communicate our artists style of genre easily. Firstly, we opted to use glitter as a border, as we felt this would make our mood board stand out and make it appear 'techno'. We also used various clubbing scenes, with laser lights coming out of all directions, as this is where this type of music is played, which would help the receiver make a connection between our mood board and the dance genre. The use of the cool/chilled colours of blues and silvers further gave our mood board a 'techno' feel and we felt these colours suited best for this style of genre, due to use perceiving it as chill/cool. The various words like "party", "dance", "digital", "clubbing", "DJ" and some others were placed to help the audience make a distinct to connection on what type of artist Scott Garcia is, and are also words that are commonly associated with the dance genre.
The main purpose of creating the mood board was to communicate our style of genre, what our music video style would be like and just show a little about Scott Garcia, which I feel we have achieved effectively.
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