Calvin Harris ft. Florence Welch // Sweet Nothing

At the start of the song, we immediately see the artist who is singing the song. This is not a common characteristic of the genre of dance, as they usually have actors playing their role throughout the music video. The way the setting is created, makes it appear as if Florence is performing the song too an audience of people, which supports Goodwin's theory as he suggests that music videos are performance based, narrative based or concept based music video, with this video being performance based with a bit of narrative also.

Not only does the singer feature in the video, but so does the artist - Calvin Harris. This complies with Goodwin's theory of the artist featuring in the video, with close-ups. They use some close-ups of Calvin Harris, which is not a common genre characteristic of dance videos, as they tend to not even be in the video. In previous videos, he has not featured in his music videos like he has done for this video.

In this video, there is also a link between the music and the visuals, being complementary, which again is supporting Goodwin's theory, as as soon as the beat drops, Calvin Harris is punched in the face at the same point. This emphasises the fight, making it more dramatic. There is lots of cuts between him arguing with Florence and the fight scene, and with the music being played over the top makes it more fast paced, frantic and makes it come across as more violent.

The video also uses Goodwin's theory for link between music and visuals, but this time it contradicts, as it uses very dark lighting which goes against the song, due to the fact that the song seems upbeat and fast. This gives the narrative a darker tone.

As a whole, I think that this music video complies with Goodwin's theory more than most dance genre music videos, as it features the artist who made the song and who sings the song together, and they are both part of the narrative of the video. It also features miming, various close-ups of both Calvin Harris and Florence Welch, but still manages to come across as a dance music video, due to the visuals not particularly matching up with the lyrics, which again, is a common genre characteristic of dance videos.