David Guetta ft. Nicki Minaj // Turn Me On

At the start of the video, we see straight away that the video uses Goodwin's theory of music match with the visuals, as we see a CGI female robot miming along to the lyrics of the song. This could also been seen as an intertextual reference to Bjork's music video for "All if Full of Love" as they use a white skinned robot in both videos, and they both share distinct visual similarities.

Also, David Guetta features within this music video, which is uncommon for a dance genre music video. This approves of Goodwin's theory, as he stated that the artist features within the video, with close-ups which is true for this video of David Guetta's. David Guetta does not feature in all of his videos, with examples being "She Wolf" and "Titanium".

This video also complies with Goodwin's theory of the lyrics matching up with the visuals, due to the fact that Nicki Minaj says "Make me come alive, come on and turn me on" as he appears to be constructing her, and being this robot he is making her come alive. The use of this gives the song a better meaning due to it fitting closely with the narrative of the video.

This video can be seen as a performance, due to the fact that the singer, Nicki Minaj, is miming along to the lyrics. This supports Goodwin's theory, as he stated that music videos are performance based, narrative based or concept based, with this video being performance based. This can also be seen as a narrative based music video, as it is about a doctor who creates people, which is shown through the video of having him create Nicki Minaj's character and also the lyrics stating "Make me come alive, come on and turn me on".

To conclude, I believe this video works well with Goodwin's music video theory more so than other dance music videos, as this features the artist with close-ups within the video (this being uncommon for this genre), also having intertextual referencing to another artist. This video still managers to come across as a dance music video, due to the style of song, the unique narrative and CGI it uses and people are now aware of who David Guetta is, and what kind of music he produces.