Naughty Boy ft. Sam Smith // La La La

Since the genre my group has selected is dance/house, I have decided to analyse La La La by Naughty Boy. At the start of the video, we are introduced to a young boy and his father. They seem to be having trouble, as the father is shouting at the boy. After this, there is a part where the video supports Goodwin's theory of lyrics matches the visuals, as the young boy places his fingers in his ears and then this matches up with the visuals as the lyrics state "La la la" and the young boy places his fingers in his ear and mimes this - as if he is trying to cancel out the noise from his father.

The video also has intertextual reference to the film Wizard of Oz. Throughout the video, the kid is walking around meeting various people. He first meets a dog, which is meant to represent The Cowardly Lion. After this, he stumbles across a man, who is almost all silver, whom is meant to represent The Tin Man. The video continues with the kid coming across a man working the traffic in a street, as if he is dancing to the beat of the song, who is also meant to represent The Scarecrow. With all of this, the kid maybe represent Dorothy. This gives the story a narrative, and acts as a tribute to the film Wizard of Oz. At the middle of the video, there is a shot of them all together, which again, is further showing the intertextual reference to Wizard of Oz

Due to this being a dance genre music video, there isn't much that matches up with Goodwin's theory. The artist of the song does not appear in the video, so there are no close-ups of the artist to try sell their brand. Also, the narratives of the music video tend to not match up with the lyrics, and tend to have completely random ideas. This have became a genre characteristic of dance music videos.

Overall, I believe that this music video shows what type of genre this belongs too, due to the music itself and how the narrative isn't as closely matched up with the lyrics as songs from the pop genre would be. Also, how the artist doesn't feature in the music video also shows what type of genre this is, due to the fact this has become standard with dance music videos and is becoming rare to see the artist feature in their own videos.